Sack the stylist (or better yet, why not employ one in the first place, rather than just letting John from Accounts with his interest in amateur photography just botch together some shots)

Winter is upon us (or not quite in the UK) but anyone with memories of last year’s pre-Christmas ice over will be thinking about what the hell we’re gonna be putting on our feet to stay warm and upright this year. So, after doing lots of research and finding that a lot of snow boots may not actually have great traction on ice (and let’s face it, fresh snow is actually easy to walk in, you get plenty of traction, it’s ice that’s the problem, yet so few shoes seem equipped to deal with slippery surfaces) I have gone for the belt and braces approach and got snow boots and some separate additions to add to the shoes for icy conditions. These gripper type things are yet to be road tested, so cannot comment yet as to whether they live up to their claims, however when it comes to their publicity shots, their styling leaves a lot to be desired…

Nice jeans, dude. Snow-wash circa 1988? About due a comeback, surely? Jeans in snow? My mum would not approve, “Why, they offer you no protection against the cold! And that fabric just acts like a wick in the wet.” He’ll have soaking wet knees by the time he gets to work, that’s for sure!

Was the thinking here, “Let’s find the most inappropriate winter shoes to show how great our product is for gripping”?  Nice Wallabies, guys. Also liking the slightly too short skinny jeans and socks combo.

Talking of inappropriate….


Pretty Woman on Ice: The Musical

Oh, baby! Loving the look! These are marketed at people who still want to wear their stilettos in the snow and ice. Seriously? If the weather has got so bad that you are looking for some serious equipment just to help you stay upright, then wouldn’t ditching the hooker boots be your first step? Or is there a specialist market out there that I haven’t considered? Streetwalkers’ snow-wear, suggested taglines:

When you need to turn that trick, our grips will catch that dick.

When you need to get that fix, and have to turn some tricks, make sure you choose our rubber grips.

This winter, this is the other rubber you can’t do without.