Carling Zest - British Summer Bottled

Unfortunate tagline for this new product from Carling. If they want their beer to bring to mind wind-whipped trees, soggy lawns, and people clutching their winter jackets around them whilst side-stepping puddles in their optimistic summer sandals then well done Carling, you hit the nail on the head. I suppose, like the rest of us, they were hoping for sun, barbecues and the embracing of outdoor drinking in the all too short summer season. But their launch sadly coincided with the wettest, greyest summer for some time. Bad luck, Carling.