Friday, 25 May 2012

Most Disturbing Set of the Week (also known as: What were the advertisers thinking? TV's supposed to be glamorous, doncha know)

OK so this ad has been around for a while, but it always strikes me as somewhat disturbing. Just look at the Seven-style serial-killer-esque apartment they have lured and blindfolded these poor unsuspecting MOP*s into! Even that poor dog should be taken into RSPCA care for his own safety, "it shouldn't be allowed". And yet, when they remove their masks, not one of them looks fearfully around like its dawned on them that the blindfolding and tv crew thing was a bit suspicious and that they are actually starring in their own version of The Silence of The Lambs. I'd be looking around for that tell-tale stonewalled well device of Buffalo Bill's and no mistake.

 (*members of the public hahdehah).

Sunday, 20 May 2012

Just for childishness that seems suitable for this ad's level, we're calling this post Farte Noire

Holy shite! Where to start with this piece of crap? I'll just start with the phrase double standard.... Mamma mia! If the roles were reversed here and blokey said, "Love, got the guys coming round in a min." And, hey presto, dowdy missus turned into supermodel stunner there would be a bloody outcry, surely? Carte Noire. you're on my shitlist.

Harvey & Rabbit

Not all adverts are rubbish. Some, in fact, are downright brilliant. There's certainly a lot of creative talent and brilliance out there in agencies and the adworld, which is why perhaps we are so scathing here at DFWMF when advertisers and their brands choose to create and transmit some downright shite. Thinkbox in 2010 gave us this endearing little beauty of an ad.


http://www.youtube.com/watch?v=D7NmOa9q5Xs

And they're back at it again with the return of the adorable Harvey and his lovable friend, Rabbit.
http://www.youtube.com/watch?v=2F0QwmkN5WI

Great ad made perfect by an amusing song from by the brilliant, prolific and under-rated  Adam Buxton* (anyone who listens to the Adam & Joe shows on Radio 6 will be familiar with Buxton and Cornish's musical compositions for the always entertaining Song Wars. Their compositions are so hilarious in their accuracy of impressions, pastiche of genres and knowing naffness). An endearing dog (who must pull on the heart strings of every dog lover out there who recognizes his imploring stare) set off by his goofy choice of beloved friend ("F-R-I-E-N-D-S. Do we really need them? Yes."), and slightly clueless yet ultimately enlightened owner. These ads capture essential Britishness and "realness" perfectly - ordinary people in unglamorous homes, our sentimentality for pets, the goofiness and uncoolness of our friend choices, the unbreakable bonds between us our loved ones, be it a dog, the missus or a stuffed toy. Yep, that's us - Norman Normal - not glam, not cool, sometimes bumbling and clueless, but ultimately an OK guy.   More ads like this, please - sweet, funny, effective - as good in 30 seconds as a very good sitcom.  And more high profile jobs for Mr Buxton's unique brilliance, please.

* The popularity of the Radio 6 show, and its following,  is substantial, and the track record of  Adam & Joe is  proven, as is Adam Buxton's versatility as a creative (actor, composer, programme-maker, etc) so, why oh why, have they not had another TV show commissioned?