Not all adverts are rubbish. Some, in fact, are downright brilliant. There's certainly a lot of creative talent and brilliance out there in agencies and the adworld, which is why perhaps we are so scathing here at DFWMF when advertisers and their brands choose to create and transmit some downright shite. Thinkbox in 2010 gave us this endearing little beauty of an ad.
http://www.youtube.com/watch?v=D7NmOa9q5Xs
And they're back at it again with the return of the adorable Harvey and his lovable friend, Rabbit.
http://www.youtube.com/watch?v=2F0QwmkN5WI
Great ad made perfect by an amusing song from by the brilliant, prolific and under-rated Adam Buxton* (anyone who listens to the Adam & Joe shows on Radio 6 will be familiar with Buxton and Cornish's musical compositions for the always entertaining Song Wars. Their compositions are so hilarious in their accuracy of impressions, pastiche of genres and knowing naffness). An endearing dog (who must pull on the heart strings of every dog lover out there who recognizes his imploring stare) set off by his goofy choice of beloved friend ("F-R-I-E-N-D-S. Do we really need them? Yes."), and slightly clueless yet ultimately enlightened owner. These ads capture essential Britishness and "realness" perfectly - ordinary people in unglamorous homes, our sentimentality for pets, the goofiness and uncoolness of our friend choices, the unbreakable bonds between us our loved ones, be it a dog, the missus or a stuffed toy. Yep, that's us - Norman Normal - not glam, not cool, sometimes bumbling and clueless, but ultimately an OK guy. More ads like this, please - sweet, funny, effective - as good in 30 seconds as a very good sitcom. And more high profile jobs for Mr Buxton's unique brilliance, please.
* The popularity of the Radio 6 show, and its following, is substantial, and the track record of Adam & Joe is proven, as is Adam Buxton's versatility as a creative (actor, composer, programme-maker, etc) so, why oh why, have they not had another TV show commissioned?
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